Choosing the best bookie for you needs some thought and then some research to get right. You want a company you can trust with your money and personal data, with a satisfying betting experience in return. Consider all the points below before you complete any registration, to ensure that you choose the right bookmaker, who could be a partner for life. 

Legalities

Check that the bookie has the proper license to operate in your country before you do anything else. The license is not a guarantee the bookie is the best for you, but it does give you recourse should there be a dispute later on. There are unlicensed bookies, but if they refuse to pay out, you have no recourse to claim this. 

Reputation

Read both positive and negative reviews from players and experts about each bookie, which can reduce the chances of you being inadvertently parted from your money. You can scroll through a list of online bookmakers to find one that suits you. The pioneers in the gambling industry are considered by most to be trustworthy, but newly established bookmakers also deserve your trust, so it may be worth opening an account at these bookies too. 

Products and features

Recent years has seen a growth in alternative bets such as in soccer the number of corners, cards, minute of the first goal as well as niche sports and leagues. Decide what play you want and find a bookie that offers what you are looking for along with decent odds. Not all bookies offer the chance to bet while the event is in-play or to cash out their bet immediately, which could disappoint you later. Also, check the minimum bet stake and make sure it is not too high for your needs. 

Deposit and withdrawal options

Transactions should be secure, simple and swift. Check that the bookie will accept your preferred mode of payment and offer different options that you can make use of whether e-wallets, debit card transactions, bank transfers, PayPal or cryptocurrency. Check the minimal amounts to deposit and withdraw suit your budget and go as low as possible. Be aware of fees due payable on your transactions and whether a withdrawal payment can be received instantly or if you have to wait five days or more.  

Promotions and odds

Welcome promotions can include free bets, deposit bonuses (usually with rollover conditions) and enhanced odds. Some bookmakers offer promotions on a niche sport or offer bonuses directly via email or live chat, so check reviews to see if others have been offered these sort of bonuses. Choose a bookmaker who works on small margins, giving the best rewards in your sport, league or game.

Intuitive website

The bookmaker’s website should be easy to navigate. You want a page that loads fast and intuitive. Test the site at different times of the day and see how it holds up during major betting events to be sure it can cope with the extra traffic. Also, check the site works well on your mobile device. 

Customer support

Test the customer support on offer through the different modes available before signing up. Ask for clarification of their first deposit bonus to see if the response clearly answers your question promptly and clearly. You want a customer service that works 24/7 via live chat and with a contact phone number. If there is only an email contact, you may prefer to look elsewhere but consider testing first if all other options from the bookies fit your requirements.