This is written the day after Cristiano Ronaldo and Real Madrid won their first leg against Paris Saint Germain with 3-1, and although that’s a big happening we’re going to talk a little bit about the phenomenon with new betting sites launching every week.

There are launching new betting sites every month right now and the beginning of 2018 has been really exciting (just has BettingLounge has reported before) if your looking for new betting sites. The biggest UK bookies such as William Hill and Bet365 is probably looking behind their back right now as there are hundreds of betting sites looking to take their spot.

One betting site that is about to launch their site in the UK is Bethard. That’s a Swedish operator based in Malta that’s extremely popular in their core markets such as Sweden, Norway, Finland and Germany. We believe that they might take a big stake in the UK betting market as well and they’re famous for signing deals with popular ambassadeurs (Dragomir Mrscic in Sweden for example) so it’s very exciting to see if they’re about to sign someone big for the UK market.

Why are so many bookies launching in the UK?

It might seem like a difficult question as the UK market is probably the most competitive one in the whole world when it comes to sportsbetting but it’s also the biggest betting market in the world and everyone wants a piece of it.

Betting is part of the extremely popular sports culture in the UK with big events such as the Premier League and Horse Racing resulting in big revenues for the betting companies.

Good or bad?

If you’re a big sportsbetting fan you should be excited of the new betting sites launching in the UK as that will drive all sportsbetting sites forward with new innovation, better bonuses and a better overall experience for you as a gambler.

If you we’re looking for Real Madrid – PSG stuff…

Down below you’ll find some highlights of the game.